Distance Marketing: New rules published in Official Journal and will apply from 19 June 2026
The updated rules for distance marketing of consumer financial services were published in the Official Journal this morning (Directive (EU) 2023/2673).
As expected, the new rules will come into force from 19 June 2026. Ireland and other EU Member States must publish their transposing legislation by 19 December 2025.
As regards the transposing legislation, in addition to setting out details on administrative penalties, some national discretions are available to Member States. These include the option to provide that consumers cannot be required to pay for withdrawing from an insurance contract, and the manner and extent to which adequate explanations are provided. Member States have also been “…encouraged to take account of the specific needs of micro, small and medium-sized enterprises in the application of the rules transposing this Directive” – it remains to be seen whether this is something that will be addressed as part of the Irish transposing legislation or any public consultation on national discretions that may precede that.
For details on the key aspects of the updated rules, which cover requirements on pre-contractual information, withdrawal functionality, the right to request human intervention and preventing the use of dark patterns, read our recent briefing here: Distance Marketing: Reforms finalised (likely to apply mid-2026).
Please get in touch with your usual contact in our Financial Regulation Group to discuss the practical implications of the updated rules on your business.