CBI publishes letter on engagement, switching and digital usage in consumer insurance market
05/12/2022
Insights Blog
Interesting reading from the CBI on consumer behaviours in two key consumer insurance markets – motor and home. The letter emphasises the importance of digital literacy in ensuring consumers are fully informed when deciding whether to renew with their existing insurer or switch provider.
Also, like the EIOPA update on dark patterns in insurance (Dark patterns in insurance: practices that exploit consumer biases), it illustrates the increasing regulatory awareness of the importance of consumer psychology and behavioural economics in designing effective consumer protections.