The purpose of this briefing is to provide an update on two recent developments in the area of nutrition and health claims, and advertising of food generally, both at an EU and Irish level.
The European Commission has identified nutrition and health claims on food products as an area of focus at a European legislative and policy level, as evidenced by the inclusion of the relevant legislation in last year’s Better Regulation Communication (the “Communication”). Further to the Communication guidelines, the European Commission published a Roadmap on the evaluation of Regulation (EC) No 1924/2006 on nutrition and health claims made on foods (the “2006 Regulation”), in October 2015 which outlines the purpose, content and scope of the evaluation. The Communication provides for evaluations and fitness checks across a wide range of policy areas and legislation. A refocused emphasis on nutrition and health claims can also be seen at a national level with the inclusion of new rules regulating the use of such claims in the seventh regulatory code recently published by the Advertising Standards Authority for Ireland (“ASAI”).
In this briefing we look at the recent Roadmap published by the European Commission and the new advertising standards code issued by the ASAI.