European Lawyer Reference: Distribution and Marketing of Drugs 2013 – Irish Chapter


The European Lawyer Reference Series: Guide to the Distribution and Marketing of Drugs 2013 (Irish Chapter) provides practical information on the sale, promotion, distribution and marketing of drugs in an easy-to-read “question and answer” format.
Topics include:

  • preconditions for distribution;
  • compassionate use programmes;
  • prescribing of prescription drugs;
  • distribution to consumers;
  • direct mailing and distance selling of drugs;
  • wholesale distribution;
  • marketing to consumers and professionals;
  • special offers and provision of free samples;
  • sponsoring of healthcare practitioners and provision of gifts and hospitality; and
  • engagement with patient associations.

Reproduced with kind permission from The European Lawyer.

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